Last week I posted an article about some reports that Chase was offering a 100,000 targeted offer for the Chase Sapphire Preferred card. While you might still get a targeted offer it looks like the possibility to get a bonus K50 if you were not targeted it passed. Based on some of the feedback I had, I thought I’d help us all learn a few important lessons.
- Targeted means it is not for everyone. I’ve always heard that life is not fair. And guess what? I believe it! Somehow credit card companies decide who they will and will not target. If you get targeted then I think you should take advantage of the offer (if it is lucrative enough). If you don’t get targeted then there is nothing you can do to get targeted. The only exception is to opt in on mailing and email lists with your frequent flyer programs. This week I was targeted for a 75,000 AMEX Reward bonus on an American Express Gold card (the business card). I didn’t post about it because if you were not targeted, you’ll probably feel bad.
- Respond as quickly as possible. In my reply to a comment on the post where I announced the existence of a 100,000 point targeted offer, I wrote: “I do think the more requests they have to match the K50, the more quickly someone in management is going to shut it down and tell people who weren’t targeted that they won’t get the points.” There are hundreds of thousands of frequent flyer junkies. Any time they get wind of a possible way to get more miles, everyone jumps on the bandwagon. This means you must act quickly.
- Send appeals through a secure email by signing into your account. This way you have something in writing.
- Appeal letters should be honest and descriptive as possible. There is some discussion about the ethics of requesting that a credit card company match your miles even if you were not targeted. Here’s my personal opinion – the responsibility of bumping your miles is on the credit card company themselves. As long as the information you provide is honest and accurate, then why not ask? They can say yes or no. If there is an offer code (like there was with the K100 Chase offer), be sure to mention it. Highlight the nature of your relationship with the company or any other strong points that you think would be influential.
- YMMV. YMMV means your miles may vary. When talking about earning frequent flyer miles, my preference is to call it a game. This helps keep everything in perspective. Don’t let covetousness consume you. If a fellow frequent flyer gets an extra K50 miles, good for them.
- Remember the blessing of the original bonus. Here’s the interesting thing. The Chase Sapphire Preferred is still offering a 50,000 point sign up bonus. That is still amazing, and with the exception of a possible 75,000 American CitiCards, it is the best current credit card offering. If you got the K50, you still come away as a winner.
At this point, I might give it another week or two, but if you are not targeted for the K100 offer then you should go ahead and take advantage of the K50 offer.