Starwood 25,000 Bonus Offer is Back

Last summer, the Starwood American Express had a limited time sign up bonus where you could get up to 30,000 Starwood miles.  Update September 5th, 2012.  This offer has expired.

The offer only comes around once or twice a year, so this is a great time to consider this card.

I’m personally really excited because this card is really valuable.

The 25,000 Starwood American Express Offer


  • After approval and your first spend, you’ll get 10,000 points after the first spend.
  • In the first 6 months, you’ll get an extra 15,000 points if you spend $5,000.
  • The annual fee of $65 is waived for the first year.
The regular offer for this card is 10,000 after the first spend and 15,000 after spending $5,000 in six months.
While the minimum spend is high, they give a much longer time period to reach the spend than most credit cards.  In this case, you’d need to average about $833 per month to reach the minimum spend.
Application Link: Starwood personal card: Click here*
Application Link: Starwood business card: Click here*
*This is an affiliate link

Why Excitement Over a 25,000 Sign Up Offer?

Hey, Craig, you might be thinking.  I’m seeing a lot of 50,000 offers out there. Why would this 25,000 offer be special?

Remember, 50,000 does not equal 50,000.

What I mean is this.  If I had to choose between 50,000 British Airways Avios and 50,000 American Airlines AAdvantage miles, I wouldn’t say ‘I don’t care’.


Because each program has an assigned value.

You can’t just look at the number of points, but how much dollar value you’ll get out of each point.  To be honest, I’d rather have 25,000 Starwood points right now than 50,000 Avios.  If it were between 50,000 American and 30,000 Starwood, I’d need to think seriously about that.

Starwood Points are Extremely Valuable

They are some of the most valuable points I’ve used for hotel stays.  The points really paid off at the Sheraton Imperial hotel in Kuala Lumpur.  You can read more about the great value here.

Using cash and points is the best way to get an extended value out of your points.

So what can you do with Starwood points?

If you don’t want to use them for hotels, you have the option of using them for flights.

You can transfer your points to airlines in increments of 20,000 and get a 5,000 point bonus.

If a person were to get both the Starwood personal card and the Starwood business card (and meet the minimum spend over the next six months), they would end up with 60,000 points.  Those 60,000 points could be transferred to a participating airline and you’d get 75,000 miles with that airline.

Hey, I’m not suggesting transferring them as I think they are most valuable as hotel points, but I’m just saying … if you wanted to.

Participating airlines include:

Alaska, American, Delta, Hawiian, US Airways, United (only at a 2:1 ratio) and more.

If you want, you can learn more about the Starwood AMEX.

Bonus Tip: You can earn an extra 5,000 Points if you know someone who has the card. They can refer you, and you’ll get an extra 5,000 points which brings the total value to 35,000 points.

My Strategy:

I’ll be getting both the personal and business card before September 3rd.  Right now, I’m working on the minimum spend for my Chase United, and my wife’s two American Airlines cards.  Once those are done, I’ll start the clock on my 6 months to reach the minimum spend on these cards.

Application Link: Starwood personal card: Click here*
Application Link: Starwood business card: Click here*
*This is an affiliate link


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