I’ve wanted to introduce the Alaska Airlines Visa Signature card for some time, and a possible bonus of 40,000 miles provided the necessary incentive.
The current question – Is the 40,000 miles a targeted offer?
On a Flyer Talk thread, the consensus is yes. This is a targeted offer.
And perhaps more importantly, will you get the bonus if you were not targeted?
That is unknown.
My advice is that if you’re interested, this might be the time to apply as you may end up with 40,000 miles instead of the standard 25,000.
What Separates the Alaska Airlines Visa from every other rewards credit card?
The $99 companion ticket. The ticket can be used without restrictions and for any fare class.
Let’s analyze the value of the companion ticket.
Imagine a couple was flying from Denver to Honolulu (one of the best destinations for getting value out of your $99 companion ticket).
Your total cost for two people would be $1,462.42.
However, with the $99 companion fare, you would pay the full $731.21 for the first customer and then $99 and $42.80 in taxes and fees.
An Alaska Airlines card holder (who used their companion ticket) would pay $873.01 for two tickets. That’s a savings of $589.41.
Let’s change the setting and assume the couple wanted to fly first class.
As you can see, the total cost for a first class ticket is $3050.40.
Now if we factor in the $99 companion ticket, then you could get both tickets for $1,568.00. That’s a savings of $1,482.40. Not a bad return for a $75 annual fee.
(The card comes with a $75 annual fee.)
Alaska Airlines Reward Flexibility
Their miles can be redeemed on a wide variety of airlines. Unlike other airlines, Alaska is not married to any one alliance. In fact, you can use miles to book on American or Delta. More miles means more opportunities to get the best award ticket to more destinations.
Thus, 40,000 miles (or 25,000) is nice to have. You can see the award chart here.
Since earning over $7,200 worth of miles, I’ve got more miles than I know what do so, I’m not going to get this card for the sake of a $99 companion fare. However, if you were planning on buying tickets to Hawaii, this might be a good piece of plastic for you to have.
Beyond that it is the standard 1 mile for every dollar spent and 3 miles for every dollar spent on Alaska Airlines. If you’re going to use it for everyday spending, the Starwood American Express is better because you have the potential to earn 1.25 points per dollar at multiple airlines.
While perhaps not the best credit card on the market, it does have some nice benefits.
Hat Tip to Ben at One Mile at a Time for introducing the 40,000 offer.
Disclaimer: This content is not provided or commissioned by American Express. Opinions expressed here are author’s alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American Express Affiliate Program.